Market Analysis

With the arrival of the Boomers in the new retirement, a new way of thinking about our new economy is essential—the traditional retirement financial planning and assumptions need to be re-defined, re-examined and re-invented.

In a very competitive and commodity-driven marketplace, financial organizations are consistently striving to find new ways to help Canadians better plan their financial lives.

The industry understands that money decisions are aligned with life events, i.e., careers, relationships, and health/wellness. Despite this, no single organization has initiated a program with any substance—yet! It is just a matter of time before a financial organization captures the coveted first-to-market position and huge relationship-building competitive edge.

Financial organizations are analyzing and assessing market trends and strategically forecasting and planning for business activities in 2009 and beyond. As Boomers encounter multiple crossroads in their changing lives and economy, value-added services that integrate with financial decisions will become a necessity to ensure client retention and to recruit new business and referrals. The 4 key market drivers for the industry are:

• The Boomers
• A New Way of Thinking
• The "New Retirement"
• The Recession