The Boomers

The very affluent Boomer/Zoomer Group (age 44+) is the key target market for the financial industry. They account for over 1/3 of our population (10.7 million) and control more than 77% of all Canadian wealth. Boomers will cause a North American demographic transformation and revolution, with a new way of aging!

Other key market drivers are:

• A New Way of Thinking
• The "New Retirement"
• The Recession